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Explained: Choosing the Best Eye Cream

The skin around the eyes is much thinner than the rest of the face which is why using an eye cream is important. Eye creams are designed a little differently to other moisturisers so they can repair and protect without causing irritation to the delicate area. We all have different concerns when it comes to the eyes so here are a few tips on how to treat the three most common ones.

Lines and wrinkles

The Cause

The eye area is usually the first area to show lines and wrinkles. The two main reasons for this are that the epidermis is around 5 times thinner around the eyes than the face, meaning it is much more delicate and subject to damage. Secondly, the eyes are subject to continuous muscle contractions (we blink around 20,000 times a day on average) causing expression lines.

What to look for in an Eye Cream

When choosing your eye product for lines and wrinkles, look for ingredients that work to boost collagen and elastin production within the skin. Note this is different from ingredients that contain collagen. It’s very difficult to create collagen in a molecule small enough to penetrate the skin. It’s the production of collagen and elastin that will help to reinforce the fibrous tissue and in turn, plump out lines and wrinkles.


Lines and wrinkles can also be caused by dehydration (inside and out) so make sure you’re drinking enough water as well as using an eye cream that hydrates the skin.

Our recommendation: Anti-wrinkle Eye Duo

Bags, puffiness and dark circles

The Cause

Bags, puffiness and dark circles are most commonly caused by poor circulation around the eye area. When we’re tired or stressed, sympathetic nerves are activated which constrict the blood vessels. This slows down blood circulation causing it to build up underneath the eyes and make the skin appear dark.

What to look for in an Eye Cream

The best eye cream for puffy eyes is often a serum!

Ingredients that stimulate micro-circulation are essential for helping to improve the problem long term.


Apply with a gentle tapping motion on the bone around the eye. Often puffy eyes are a result of a too heavy formula or creams and serum being applied to close and heavily around the area. 

Our Recommendation: Repair Progress Eye Serum Or Radiance C+ Illuminating Antioxidant Eye contour 

T SRNS Repair Night Progress Eye 15ml

Loose and Sagging Skin

Unfortunately, our skin is constantly in a battle with gravity, and as we age features start to sag. When the skin’s support structure becomes weak the eyelids start to sag causing hooded eyelids and loss of definition of the features.

What to look for in an Eye Cream

Look for an eye cream that works to rebuild the skin’s support structure in order to help lift and volumise the skin. Products that target the whole eye area including the eyelids (rather than just underneath) will also give you much more noticeable results.


When applying eye cream, avoid dragging the skin or rubbing in the product as this damages the skin and causes further sagging. Eye creams with massage tools give a lovely lifting massage and the applicator cools tired eyes. 

Our Recommendation: Firming Eye Contour Cream

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